Our Story
Veridian Systems was founded in 2021 to close authentication gaps that decades of supply chain growth in Southeast Asia had left wide open.
Three engineers — with a combined two decades running pharmaceutical logistics, embedded chip security, and APAC supply chain operations — kept seeing the same pattern: authentic shipments and counterfeits arriving at the same dock, indistinguishable to anyone without a lab. They built Veridian to make verification a one-second smartphone tap.
Our Vision
Every consumer should be able to verify a product's origin in under a second. We bring NTAG 424 DNA cryptographic authentication to a smartphone tap — no app download, no centralized lookup, no trust required.
Founders & Leadership
A small team with two decades of combined experience in regulated APAC supply chains.
Daniel Tan
Previously led pharma supply chain operations at a major APAC distributor across 13 markets. MBA, INSEAD.
LinkedInArjun Pillai
Former senior security architect on NXP's NTAG product family. 12 years in embedded cryptography and NFC chip design.
LinkedInMei Lin Chua
Ex-Maersk APAC operations. Built provenance tracking for cold-chain pharma routes between Singapore, Jakarta, and HCMC.
LinkedInAdvisory Board
- Dr. Kah Seng LimFormer Head of Compliance, Tier-1 APAC Pharmaceutical Group
- Prof. Rohan MehtaSenior Lecturer in Supply Chain Traceability, NUS Business School
- Sarah ChengFormer VP Enterprise Sales, Major APAC Enterprise SaaS
The Market Challenge
$464B
Global Counterfeit Trade
Estimated annual value of international trade in counterfeit and pirated goods.
Source: OECD/EUIPO, Global Trade in Fakes (2021)
1 in 10
Substandard Medicines in LMICs
Medical products in low- and middle-income countries that are substandard or falsified.
Source: WHO Substandard and Falsified Medical Products factsheet
~70%
East Asia–Pacific Origin
Share of seized counterfeits originating from East Asia and Pacific economies.
Source: OECD Trade in Counterfeit Goods (2021)
Customer Outcome
A Tier-1 APAC pharmaceutical manufacturer
Problem
Cross-border counterfeit incidents on a high-volume oncology product line were eroding patient trust and triggering regulator inquiries across three markets.
Solution
VeriTag NTAG 424 DNA labels integrated on the carton line, plus VeriScan SDK embedded in the manufacturer's existing patient app. Six-week deployment, no app stores changes required.
Outcome
73% reduction in confirmed counterfeit incidents across 4M units in 18 months. Field investigations cut from weeks to hours via VeriShield anomaly alerts.
Corporate Presence & Milestones
- HQ: Singapore (71 Robinson Road)
- Regional Office: Jakarta, Indonesia
- Regional Hub: Ho Chi Minh City, Vietnam
- Manufacturing: Tuas, Singapore